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by Harvard Business Review : HBR’s 10 Must Reads on Teams (with featured article “The Discipline of Teams,” by Jon R. Katzenbach and Douglas K. Smith)

ISBN : #1633694550 | Date : 2013-03-12

Description :

PDF-c8d92 | Most teams underperform. Yours can beat the odds.If you read nothing else on building better teams, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results.Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and a… HBR’s 10 Must Reads on Teams (with featured article “The Discipline of Teams,” by Jon R. Katzenbach and Douglas K. Smith)


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[Pub.25FFs] HBR’s 10 Must Reads on Teams (with featured article “The Discipline of Teams,” by Jon R. Katzenbach and Douglas K. Smith) PDF | by Harvard Business Review


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by A. Chakravarti : Why People (Don’t) Buy: The Go and Stop Signals

ISBN : #1137466677 | Date : 2015-05-15

Description :

PDF-58983 | Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework’, which allows managers to better understand why consumers are not buying their products and what can be done to put this right…. Why People (Don’t) Buy: The Go and Stop Signals


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by Daniel J. Flint : Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

ISBN : #1137492422 | Date : 2015-12-02

Description :

PDF-ddf8e | Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed.Contemporary Wine Marketing and Suppl… Contemporary Wine Marketing and Supply Chain Management: A Global Perspective


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Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results PDF




by Wendy Foegen Reed : Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results

ISBN : #0071748555 | Date : 2010-11-10

Description :

PDF-f0644 | CREATE RELATIONSHIPS THAT LEAD TO REPEAT SALES–FOR THE LONG RUN! “Selling for the Long Run stands head and shoulders above the run-of-the-mill sales books. If you’re in the business of selling complex products or solutions, it’s a blueprint for business success. Don’t just read this book–use its principles and strategies every day, and it will fundamentally improve the results you achieve.” — … Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results


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Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results by by Wendy Foegen Reed

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: Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

ISBN : #058538701X | Date :

Description :

PDF-7929b | … Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy


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by Claire T. Tomlins : What’s Your Business?: Corporate Design Strategy Concepts and Processes

ISBN : #1472417461 | Date : 2014-10-28

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PDF-920ae | What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local … What’s Your Business?: Corporate Design Strategy Concepts and Processes


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What’s Your Business?: Corporate Design Strategy Concepts and Processes by by Claire T. Tomlins

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Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) PDF




by Kai Rödiger : Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)

ISBN : #3658181575 | Date : 2017-04-26

Description :

PDF-fd596 | Kai Rödiger untersucht, wie sich Altersunterschiede auf die Interaktion von Kundenkontaktmitarbeitern und Kunden auswirken können, und weist nach, dass Mitarbeiter, die kundenorientiert eingestellt sind, empathischer auf Kunden eingehen und so den Erfolg der Interaktion positiv beeinflussen können. Der Autor nutzt einen dyadischen Multi-Branchen-Datensatz, um sowohl organisationale Einflussfakt… Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)


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by Alan Warner : Pricing For Long-term Profitability (Management Briefings Executive Series)

ISBN : #0273659332 | Date : 2002-07-31

Description :

PDF-dcd84 | Pricing is vital to the profitability of every business yet often those responsible for determining it have had little or no formal guidance in the concepts and techniques that should underpin it. Get it wrong and you may alienate your customers, price yourself out of the market or eat into your profit margins.This briefing takes a business-oriented, cross-functional view to pricing. It examines t… Pricing For Long-term Profitability (Management Briefings Executive Series)


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Pricing For Long-term Profitability (Management Briefings Executive Series) by by Alan Warner

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by Bernard Marr : Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

ISBN : #1119231388 | Date : 2016-05-02

Description :

PDF-98347 | The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone’s tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big dat… Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results


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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results by by Bernard Marr

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by Christian Madsbjerg : The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

ISBN : #1422191907 | Date : 2014-02-11

Description :

PDF-c4bd5 | Businesses need a new type of problem solving. Why? Because they are getting people wrong.Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And … The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems


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